Well Known and Established Brands of Mobile Phone in Nepal is Samsung when it come to everyone mind. It has greater Sales percentage volume in Nepal. Today we are going to talk about the new rules made by Integrated Mobility Solutions (IMS) which is National Distributor of Samsung Mobile Phone in Nepal. Mainly these rules are for the Mobile Phone Shop (Retailer).
What is Best Selling Price (BSP) ?
IMS introduces Best Selling Price (BSP) for applicable for end consumer. This means, Now the price of Samsung Mobile phone distributed by IMS will be same in Each Mobile Phone Shop. Suppose the Popular Model of Samsung J2 has MRP Rs. 10,990/- and the customer will get fixed discount rate in every mobile phone shop. Basically the discount is provided on percentage basis.
From this small retail shop will get more benefited because end consumer have to pay fixed price (last discounted rate) in every Mobile Phone Shop and he/she may buy from them. Obviously, The Consumer have habit to check the price in each and every Mobile Shop Before buying a Product But this rules will made them buy at fixed discounted rate where ever they buy.
IMS Written Message to Channel partners :
Dear Channel Partner
As you are aware Samsung Mobile is Global No. 1 brand and it has been the largest selling mobile brands in Nepal as well. It Would not have been possible without your support. We appreciate it and thank you from the bottom of our heart.
It is our continuous endeavor to create conducive environment for our dealers. In this process we are pleased to introduce Best Selling Price (BSP) applicable for the end consumers. We Suggest you to sell Samsung Mobile Products at BSP as mentioned. This will ensure price hygiene in the market and convenience for our invaluable consumers.
What Will Happen to those Shop who Sale Below than BSP ? If they Have been tied up with agreement than there is a penalty system. There are various steps of penalties and one of them is Company will stop billing the products to that shop.
What do You Think of These New Rules ? I think the end consumer have to pay bit more than before with this.